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CBC News Story

CBC News did a piece about McCauley Moments yesterday, and it is still being shown on television as of this morning! One of my Facebook friends captured the clip here!

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Global News Segment

Global Edmonton came to the launch of McCauley Moments this afternoon and made a short segment for the evening news:

A local filmmaker is hoping her work will improve the McCauley neighbourhood’s reputation.

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Media Release: Film About McCauley Launching Sunday

For Immediate Release: Documentary Shows the Brighter Side of McCauley

McCauley is an inner city neighbourhood in Edmonton often viewed as an unsafe community. We always hear about the crime, the poverty, and various undesirable activities. However, there is another side to this community. One that is vibrant, diverse, and exciting.

Independent filmmaker Paula E. Kirman captures the brighter side of McCauley in the new documentary McCauley Moments. McCauley Moments features interviews with numerous area residents and business owners, who talk about why they chose to live and work in the area. It also documents close to a year in the life of the neighbourhood, through the many events that take place there.

“The intent of the project is to try to break through the stereotypes that are out there about McCauley,” says Kirman. “McCauley Moments will show people throughout Edmonton all of the wonderful things McCauley has to offer, like friendly neighbours, excellent shopping, and incredible events. It will hopefully encourage them to come visit the community, spend some time here, and maybe even move here or start a business here themselves.”

The film will be seen for the first time in front of an audience at a community celebration this weekend:

Date: Sunday, November 10

Time: 2 p.m.

Location: Commonwealth Recreation Centre, Room 4 (main floor, between the field and cashier)

McCauley Moments was produced with the assistance of McCauley Revitalization/City of Edmonton and The Works International Visual Arts Society.

After the launch, the 35 minute film will be available to be viewed online at the project’s website:

The event is free and the filmmaker and representatives from McCauley Revitalization and The Works will be in attendance.

For More Information:

Paula E. Kirman

(780) 905-6094


Jane Molstad

McCauley Revitalization Coordinator

City of Edmonton

(780) 496-6887

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McCauley Moments Launching November 10

At long last, McCauley Moments will be screened for the first time in public on Sunday, November 10, from 2-4 p.m. in room 4 at the Commonwealth Recreation Centre. There is a load of free parking, and the location is right along the LRT route. The event is free and we’ll even have refreshments from the Italian Centre!

Doors are at 2 p.m., followed by a welcome at 2:15 and then a screening of the film (approximately 35 minutes) at 2:30. The filmmaker will be in attendance, as well as representatives from McCauley Revitalization and The Works.

Here is the Facebook event for the launch – hope to see you there!

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Final Edits!

McCauley Moments is currently in its final editing stage. The editing process has been meticulous. The final round of edits are being done with the help of a test audience, who watched the film and provided feedback. As a main purpose of McCauley Moments is to present the positive side of the McCauley neighbourhood to people who may not be familiar with the area, I (Paula) carefully hand-selected a cross-section of people I know who live outside the community to see if watching it changed their view of McCauley. I want to thank the following people for taking time out of their busy schedules to watch the film and provide feedback:

Johnny Blackburn
Audrey Brooks
Jim Graves
Chris LaBossiere
Randy Layetzke
Netta Phillet
Leslie Treseder
Tamara Vineberg

They say your friends can be your biggest critics, and in this case, that adage proved to be true. I am glad I have friends who are not afraid to be honest with me. I owe you all a hug and refreshing beverage.

Of course, I need to extend many continual thanks to Linda Wedman at The Works International Visual Art Society and Jane Molstad with McCauley Revitalization/City of Edmonton, for their constant support and feedback.